WISC & Haskayne: Trucking and Technology

Loading Events

« All Events

  • This event has passed.

WISC & Haskayne: Trucking and Technology

June 25th, 2020 @ 5:00 pm - 6:30 pm MDT

In partnership with:
We invite you to join a webinar on Thursday June 25, 2020 from 5:00 pm to 6:30 pm (with a short break between presentations and Q&A)
Resistance to adopt advanced technologies in commercial transportation sectors. Why, and why it must change for long-term viability of the commercial trucking industry.

There have been significant advances in the development of new technologies in commercial transportation:

Vehicles – GPS, Electronic Logging Devices (ELD), design (autonomous, electric, hydrogen), environmental and analytics

Infrastructure – goods movement routes, warehousing and terminal technology and design; warehouse, route and load analytics and data management

Digital Connectivity – with customers, suppliers, employees and operations in multiple locations. These technologies, though limited in adoption, helped during the current crisis

In Alberta, these barriers apply to a significant share of the 123,000 trucks and their operators, which are mostly not prepared for technology disruption. Across Canada, there are over 400,000 trucks similarly impacted. The greatest barrier is the critical shortage of drivers to operate these vehicles. Understanding how technology can sustain and grow the trucking industry as a key partner in supply chain is critical.

The slow adoption, particularly smaller carriers, are challenged by perceived costs – unquantified ROI and a natural resistance to change. Barriers include lack of reliable Transportation Management Systems (TMS) and management systems and processes, capital availability, and technological knowledge and education, amongst others.


In this webinar, we explore:

  • what technologies are more readily available for short, medium, and long-term adoption,
  • how these technologies could have helped in current crisis,
  • what barriers explain their lack of adoption particularly among smaller carriers, and
  • what changes in policy or management could support greater adoption in the future.

Jude Groves, CRSP | Director Safety & Training, Executive Leader at Rosenau Transport & Chair of the Board of Directors at the Alberta Motor Transport Association


Jacob Lamb, Urban Goods Delivery Researcher & Civil Engineer, PhD Candidate University of Calgary



Giovani J.C. da Silveira, PhD, Professor, Operations and Supply Chain Management, Haskayne School of Business, University of Calgary https://www.linkedin.com/in/gdasilveira/

Cynthia (Cindy) Clark, Women in Supply Chain Inc  and WiSC Association


Agenda for Live Webinar

5:00 – 5:45 pm Presentations from Jude Groves and Jacob Lamb
5:45 – 5:55 pm Rrefreshment break
5:55 – 6:30 pm Moderated Q&A with questions from the audience


June 25th, 2020
5:00 pm - 6:30 pm MDT
Event Category:
Scroll to Top